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Online Affiliate Selling Technique

What is a merchant and what is an affiliate?

"Merchant" is a person that markets and sells goods or services.

"Affiliate" is a person or company linked to an organization as a result of an Agreement.
An "online affiliate" is a Web site owner that earns a commission for referring clients through his affiliate links. The visitors of the affiliate website clicks on affiliate links - text ads, banners etc. - and are brought to the merchant website.


Affiliate Marketing Programs
Merchants, or retailers, can offer affiliate programs as a method to expand their market and to find new markets.
Affiliate Marketing is an online marketing practice in which advertisers pay commissions to publishers who refer customers to their products. Affiliate Marketing is a referral-based marketing system.
Establishing an online affiliate program, the customers are brought to the merchant's website through an affiliate link.
Publishers place advertising links on their websites. When a customer on the publisher's website clicks on the link, he is redirected to the advertiser's website.
The publisher - as affiliate member - will receive a commission for an action of that customer. The customer have to buy a product or complete an application at the merchant's website.
They not pay for advertising with their Affiliates, but they only pay when a sale, lead, download, subscription or other desired action occurs
The "merchant" pays their Affiliates commissions for referring clients for his business, on a pay-for-performance basis, only when visitors convert into customers.


What is Affiliate Marketing Network?
Affiliate Marketing Network is a result of development of the Affiliate Marketing Programs. This means a number of affiliates that are engaged to promote the business of a merchant for a commission. The commission is received after an action is accomplished by a customer.


Advertising Marketing ProgramsMerchants are interested to advertise their business. They hire specialized advertising companies to do that.
The advertising agencies develop advertising campaigns through various techniques, as follow: text ads, banners, widgets, videos etc.


What is Advertising Marketing Network?
Advertising Marketing Network is a result of development of the Advertising Marketing Programs, that means a network of websites on which that advertisement appears.


How to create an Affiliate Network?
Affiliate Networks are developed by merchants in two ways:
- by using a web based software, specially designed for affiliate programs. You have to install and host this software on your server;
- by becoming an advertiser and placing your ads through a specialized company which manages for you all the network of affiliates. You can see statistics and have reports regarding the number of affiliates, the commissions you have to pay them etc.
An Affiliate Marketing Network (as a specialized company) works with two categories of members: advertisers (providers) and publishers (affiliates).


How to become an affiliate?
If you want to earn money by referring clients to merchants, you have two options:
- to become affiliate to a provider, or more separate providers;
- to become affiliate to an Affiliate Marketing Network (a company), where you have a status of publisher. You'll promote products and services from many providers by placing your affiliate links on websites and emails.

How can be online promoted?

Nowadays Internet is a very important way for promotion.

Marketing and advertising on Internet have a great request because is cheap and can be targeted to a specific audience.

If you intend to promote your business online, open a campaign of advertising with a reliable company!
Online advertising is cost-effective and you can see the results of your investment. When you open an online advertising campaign, you can see statistics reports of the results.

Here is a list of online advertising and marketing techniques and means:

Email marketing, IM
Forums (Message Boards)
Social networks
Blogging and Blogger relations
Search Engine Optimization
Personal or Corporate web site
Pay Per Click, Pay Per Mile, Pay Per Lead, Pay Per Action, Pay Per Sale campaigns
Online ads - banners, text ads, In-text, contextual advertising, pop-up, pop-under etc.
Affiliate marketing
Webinars, Teleconference
Online communities - Social Media
Social Bookmarking
RSS Feeds
RSS Advertising
Comparison Shopping
Free content, giveaways
Online contests
Opt-in email list - subscriptions
Behavioral targeting
Podcasts
Rich media applications - avatars
Viral marketing - Widgets
Demos
Virtual worlds - games
Advergames
Reviews
Online Tradeshows
Video marketing
Mobile advertising
Articles
Sponsorship
Branded, Co-branded, Cross Branding websites
Link Exchange

How to promote my blog?

Tips for online promotion of your blog.

* Find a popular free blog host and open an account.
* Write and post articles on your blogs.
* Submit your blog URL to search engines and Web directories.
* Promote your blog on forums by creating topics or replying to other topics.
* Add your comments on news, articles, blogs, with a link to your website.
* Open accounts and create your profile on social networks.
* Find friends and add them to your friend list on networking Web sites.
* Create groups of discussion on chatrooms and join other popular groups.
* Include your blog URL in your IM profile.
* Invite your friends to visit your blog.
* Open advertising campaigns with a reliable advertising company.
* Add your blog URL under your signature on emails, on your business cards, letterheads, flyers, or on other offline media.
* Open accounts and upload your personal videos on video sites with high traffic.
* Write articles about special features of your blog. Add your URL in the author's box and submit it to specialized sites.
* Blogroll - exchange blog recommendation.
* Provide a way of subscription to your articles like RSS and bookmarking Web sites.
* Increase the visibility of your blog content:
- Build a widget with your feeds.
- Submit your Feeds URL to Feed Directories.
- Display your RSS Feeds of your blog articles on specialized Web sites.
* Include your blog URL when you post ads on other Web sites.